Owner & Commercial Director, Autocraft Drivetrain Solutions , UK
Michael Hague-Morgan is a co-owner of Harmor Ltd which comprises of Autocraft Drivetrain Solutions Limited in Grantham, Lincolnshire and Vertex Engineering Solutions Limited in Birmingham.
Autocraft is Europe’s largest independent engine re-manufacturer and supports leading automotive brands such as Jaguar Land Rover, Ford, Volvo, Aston Martin and JCB on a global basis by providing them with new and re-manufactured engine assemblies and related power-train engineering services. Vertex Engineering Solutions is a traditional tool room with a small but highly skilled team of engineers who make fixtures, tooling, and low volume and prototype machined components for a wide variety of industries.
A keen “petrol head”, Mike followed his hobby of rebuilding old Land Rovers into a BEng Mechanical Engineering degree at Cardiff University. Having initially started his career at Ford, Mike moved into the automotive tier 1 supply base working in the casting, forging and machining sector where he had roles in operations, engineering and sales at sites across the UK.
Mike was appointed Commercial Director of Autocraft in 2008, with a brief to turn the loss-making company around. This led to the MBO of the company from the US parent and Mike becoming a 45% shareholder. Under his commercial and engineering leadership Autocraft has grown from £8m to £20m turnover. In doing so, the company workforce has grown from 98 to over 200 people.
He is a keen supporter of developing engineering talent and champions the use of new technology in manufacturing businesses. Autocraft have been early adopters of relatively simple and low cost Industry 4.0 technology which has radically improved the quality of products produced and the and efficiency of processes to make. This is despite Autocraft being an SME and having low volume and traditional “hand built” engine assembly processes. He is a Regional Board Member of the EEF for the East Midlands, a Manufacturing Board Member of the Greater Lincolnshire LEP and regularly supports Innovate UK, APC and KTN Workshops to promote Engineering and Manufacturing in the UK.
For more information on Autocraft Drivetrain Solution visit www.autocraftds.com